BEIJING, July 19 (Xinhua) -- Xinhua News Agency will give more coverage to intellectual property rights (IPR) in a bid to encourage innovation, said President of Xinhua News Agency Cai Mingzhao Tuesday.
In a meeting with Director General Francis Gurry of the World Intellectual Property Organization (WIPO) at Xinhua's headquarters in Beijing, Cai said the role of IPR protection must be highlighted as Chinese government encourages more creative thinking and invention.
As a news agency, Xinhua not only produces intellectual property but also shoulders a social obligation to protect it, said Cai, stressing Xinhua stands ready to cooperate with the WIPO to raise public awareness of the issue.