BUENOS AIRES, Oct. 12 (Xinhua) -- The International Olympic Commitee (IOC) and the Olympic Channel are not only changing the Youth Olympic Games (YOG) on the field, but also helping the athletes off the field create compelling personalized content to share with their friends, family and fans across the globe.
Through workshops with digital experts and interaction with influencers, the athletes are learning how to promote themselves better on social media by creating dynamic and engaging content for their social media profiles.
As part of the GameChangers campaign, the athletes can access a digital sticker pack on Instagram and Snapchat, which is designed for them to celebrate their achievements at the YOG. Meanwhile, offering self-promotion advice to the young athletes and helping to broadcast their epic achievements to the world are a number of social media influencers, who have been creating content of their own around the four parks and the Village.
British social media superstars Max & Harvey were up first, dancing the night away at an unforgettable Opening Ceremony, before pro scooter rider Antoine wowed audiences at the Urban Park with his tricks.
All the while, the live coverage of the YOG is coming direct from the Olympic Channel, which is also broadcasting daily highlights packages and producing a 'YOG daily' show with a star-studded roster of guests. This makes Buenos Aires 2018 the first truly 'digital-first' Games.
