BANGKOK, April 25 (Xinhua) -- Thailand's tourism body said on Thursday it had signed a "Trade and Tourism Alliance" memorandum of understanding (MoU) with the Ministry of Commerce (MOC) to integrate development strategies and marketing promotions while establishing links between trade and tourism.
The Tourism Authority of Thailand signed the MoU with six departments under the ministry. The move aims to support and facilitate services on trade and investment information plus activities deemed beneficial for the expansion of international trade as well as tourism promotion and development.
Under the MoU, all parties will cooperate on providing support for the health and wellness, and gems and jewelry sectors through various online and offline activities.
The dual will also jointly organize marketing activities for agricultural and food products (both community and seasonally-based), Geographical Indication (GI) products and all tourism-relevant products and services through activities including fruit fairs or border trade fairs that are of equal interest to both Thai and foreign visitors.
The coordination will include marketing promotion, public relations, data integration and providing knowledge to local entrepreneurs to develop products in line with their own communities and tourism destinations.
The partnership is one of the government's ongoing efforts to stimulate domestic consumption and draw more foreign tourists to offset lower export prospects.
