BEIJING, Sept. 1 (Xinhua) -- Dongdao Creative Branding Group was announced as the Official Brand Design Services Exclusive Supplier of the Olympic and Paralympic Winter Games Beijing 2022 at a press conference on Tuesday.
Since the launch of its marketing program, Beijing 2022 has been committed to a green, inclusive, open and clean approach to delivering the Beijing 2022 Games, with the goal of developing new marketing strategies to secure both economic and social benefits, and raise funds, supplies and technical support and services for the Beijing 2022 Games.
Beijing 2022 Culture and Ceremonies Department Director General Zhao Wei said that as a key element of the modern Olympic Movement, culture has always been an indispensable part of the Olympic Games.
Dongdao Chairman Xie Jianjun said, along with its 10 subsidiaries, Dongdao will spare no efforts in supporting Beijing 2022 to deliver a successful Games rich in Chinese style and design.
Dongdao is a leading enterprise in China's brand creativity industry. Since its founding 23 years ago, Dongdao has provided professional design and brand creativity services for many international and domestic events. In addition, Dongdao has already completed the Beijing 2022 Emblem Specification Manual and been involved in a series of brand design projects, such as core graphics and creating a color palette.
As of September 1, 2020, Beijing 2022 has signed 34 corporate sponsors. A total of 10 Official Partners have been signed, including Bank of China, Air China, Yili Group, ANTA, China Unicom, Shougang Group, CNPC, Sinopec Group, State Grid, and PICC Group.
A total of 10 Official Sponsors have been signed, including Tsingtao Beer, Yanjing Beer, Arawana, Shunxin, Cultural Investment Holdings, Beijing Beiao Group, HYX, Qi-Anxin, Yuanfudao Online Education, and YumChina.
Eight Official Exclusive Suppliers have been signed, including EF Education First, iFLYTEK, China Post, Hylink, Snickers, Hongyuan Group, 3TREES, and Dongdao. And six Official Suppliers have also been signed, namely, PWC, Suirui, Kingsoft, 1rock Technology, BGCTV, and HBTN. Enditem
